• Mon-Fri : 9:00 - 18:00

What are profitability ratios – how to count them and use them in analyses?

What are profitability ratios – how to count them and use them in analyses?

In small business accounting, it is helpful to use profitability ratios to keep track of the financial situation of an enterprise. What is profitability ratio? Profitability is a parameter reflecting the efficiency of capital held by an entrepreneur and the effectiveness of asset management. Profitability ratios are also called profitability ratios or rates of return. They measure economic efficiency expressed in terms of the ratio of effects to inputs. Profitability ratios, also called profitability ratios or rates of return, determine the profit-to-capital ratio and allow a precise determination of a company’s profitability on specific levels. They also illustrate the ability to generate profits and the ability to invest new capital effectively.

What are profitability ratios, and what is their use in analysis?

Profitability ratios show the current financial position of a company. In their calculation, the percentage of profits to losses is used to perform financial analysis. Ratios are used to assess the economic efficiency of a company’s operations and the effectiveness of managing the funds involved. In the profitability analysis, you can compare the results of ratios from previous periods to assess the company’s performance over a more extended period. Conducting a profitability analysis in small business accounting provides information on the benefits of the business. Thus, it allows answering whether the functioning of a given enterprise is profitable for its owner. Among the advantages of conducting profitability analysis, one can distinguish gaining knowledge on factors influencing enterprise value or estimating capital multiplication level to maximize its value.

What profitability ratios can we distinguish?

The most common profitability ratios are those relating to sales, assets, and equity. Analysis of sales profitability is essential in any small or large company to realize effective sales. The sales price must exceed the purchase price of the product, which will determine this profitability. However, appropriate corrective measures must be implemented to restore good profitability when the situation is reversed, and there is a deficit. Among sales indicators, special attention should be paid to gross and net profitability. They are responsible for the operating activities of the company. Essential indicators are also ROS, which determines the profit margin after all costs and taxes and the operating profit margin rate. The latter determines the profit from operations relative to sales revenue. A high score on this indicator indicates a strong brand of the company or that variable costs is kept low.

On the other hand, a low score is evidence of a flawed pricing policy in the company or an uncontrolled increase in costs. Analysis of the profitability of assets also called the study of investments, answers the ratio of the profit earned in a given period to the aids involved in the activity. These ratios tell us about the efficiency of the use of the company’s assets. There are several ratios in this category, but the most commonly used are ROA (return on assets), fixed asset ratio, and current asset ratio. ROA represents the return on investments, or how much net income is generated relative to total assets.

The other ratios also provide information on the rate of return on particular categories of assets. The most common indicator of return on equity is ROE. In evaluating return on equity, the amount of net profit concerning equity is taken into account. A high value of this ratio is the most favorable, as it indicates the possibility of further company development. In addition, a high result may show an increase in the company’s value in the future. The entire activity of the company influences the profitability of equity. To find cause-and-effect relationships, it is possible to build an indicator pyramid.


Profitability ratios are crucial to analyzing a company’s activities in both the short and long term. The goal of any business is to make a profit using profitability ratios will categorize each of them.

Find out more about marketing strategy.

Jakub Osiński

Komentarze (0)

Leave a Reply

Your email address will not be published.