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What is a sales funnel, and how to create it?
21 Nov

What is a sales funnel, and how to create it?

  What is a sales funnel? Also referred...

Why companies need Private Equity and Venture Capital?
30 Aug

Why companies need Private Equity and Venture Capital?

The definition of Private Equity (PE) is not...

Blue ocean strategy, or creating new value for customers.
23 Aug
Dumping, a method of eliminating competition
17 Aug

Dumping, a method of eliminating competition

  What does the word dumping mean? It...

Outsourced CFO – what is it, and when should I do it?
29 Jul

Outsourced CFO – what is it, and when should I do it?

What is an Outsourced CFO? A traditional CFO...

How to write a strategic plan?
19 Jul

How to write a strategic plan?

How to do a strategic plan and why...

What is the difference between SWOT and TOWS analysis?
13 Jul

What is the difference between SWOT and TOWS analysis?

What is the difference between SWOT and TOWS...

TOWS analysis — template and examples
13 Jul

TOWS analysis — template and examples

TOWS analysis is a form of business analysis,...

What is a competitive landscape analysis?
08 Jun

What is a competitive landscape analysis?

A competitive landscape analysis is a structured way...

What is strategic planning, and why is it important?
26 May

What is strategic planning, and why is it important?

You may be wondering how you can optimize...

Personal Branding: Applying Marketing to Yourself
17 May

Personal Branding: Applying Marketing to Yourself

Written by Francesca Sissa (Senior Marketing Consultant) at...

Use business tools and do market analysis to develop your business!
10 May
Why hire a consultant for strategic planning?
05 May

Why hire a consultant for strategic planning?

Every successful organization, before getting down to its...

How to plan a company’s budget for 2021?
27 Apr

How to plan a company’s budget for 2021?

The economic impact of the COVID-19 pandemic in...

What is SWOT analysis, and how to conduct it properly?
20 Apr

What is SWOT analysis, and how to conduct it properly?

Whether it concerns your personal life or your...

Online Customer Journey: How its evolution affects final purchase
12 Apr

Online Customer Journey: How its evolution affects final purchase

Written by Olivia Rizzotto (Senior Marketing Consultant) at WBC...

Chinese FDI in Poland
09 Apr

Chinese FDI in Poland

China is investing huge capital in foreign direct...

How to become an entrepreneur? 7 tips
29 Mar

How to become an entrepreneur? 7 tips

Many of us want to revolutionize the universe...

Prominent Social Media Marketing Trends in 2021
16 Mar

Prominent Social Media Marketing Trends in 2021

written by Joana Fabio, Junior Marketing Consultant at...

Impact of the pandemic on the newspaper industry
15 Feb
What is a marketing strategy, and how to create one?
18 Jan

What is a marketing strategy, and how to create one?

Your main competitors are lowering the price of...

Companies that are succeeding during the COVID-19 pandemic
15 Jan

Companies that are succeeding during the COVID-19 pandemic

Written by Lukas Dauksas, Junior Marketing Consultant at...

How to become a partner in business?
11 Jan

How to become a partner in business?

Finding new business partners is one of the...

3 cost optimization strategy for 2021
28 Dec

3 cost optimization strategy for 2021

Short-term cost-cutting measures have helped companies survive the...

Why do companies decide to enter a foreign market? 6 reasons
22 Dec

Why do companies decide to enter a foreign market? 6 reasons

International markets represent a great opportunity for firms....

The level of importance that marketing has reached during the pandemic
15 Dec

The level of importance that marketing has reached during the pandemic

Written by Riccardo Petrachi, Marketing & Events Manager...

Types of companies in Poland
14 Dec

Types of companies in Poland

Someone who is deciding to set up their...

How to find the best business partner or investor?
07 Dec

How to find the best business partner or investor?

Have you ever wondered how to find a...

What is competitive analysis, and how to write it?
30 Nov

What is competitive analysis, and how to write it?

There are plenty of tools that everyone who...

How to start a company in Poland? 7 tips
27 Nov

How to start a company in Poland? 7 tips

Let's face it: becoming an entrepreneur can be...

What is market analysis, and how to do it properly?
23 Nov

What is market analysis, and how to do it properly?

Running and expanding your business involves making meaningful and strategic decisions. To...

5 Fastest-Growing Industries in Poland in 2020
21 Nov

5 Fastest-Growing Industries in Poland in 2020

As indicated by various analyses, including among others...

How has consumers’ purchasing behaviour changed due to Covid-19 and how this will shape the future?
16 Nov
Major industries in Poland – know Polish market!
09 Nov

Major industries in Poland – know Polish market!

The Polish market is currently under rapid growth...

Norway and export of goods
26 Oct

Norway and export of goods

The Norwegian market The Norwegian economic system is...

What is Kaizen?
19 Oct

What is Kaizen?

Kaizen came from the Japanese words Kai, which...

Why should the company know the environment around itself?
06 Oct
Market research — how to choose the right direction?
21 Sep
Polish market – a chance for success!
07 Sep

Polish market – a chance for success!

Poland is the largest economy in Central and...