What is the BCG matrix?
What is BCG Matrix? It is a form...
20 Dec
21 Nov
What is a sales funnel, and how to create it?
What is a sales funnel? Also referred...
25 Oct
What are profitability ratios – how to count them and use them in analyses?
In small business accounting, it is helpful to...
30 Aug
Why companies need Private Equity and Venture Capital?
The definition of Private Equity (PE) is not...
23 Aug
Blue ocean strategy, or creating new value for customers.
We do this to our businesses. We...
17 Aug
29 Jul
Outsourced CFO – what is it, and when should I do it?
What is an Outsourced CFO? A traditional CFO...
19 Jul
13 Jul
What is the difference between SWOT and TOWS analysis?
What is the difference between SWOT and TOWS...
13 Jul
TOWS analysis — template and examples
TOWS analysis is a form of business analysis,...
08 Jun
What is a competitive landscape analysis?
A competitive landscape analysis is a structured way...
26 May
What is strategic planning, and why is it important?
You may be wondering how you can optimize...
17 May
Personal Branding: Applying Marketing to Yourself
Written by Francesca Sissa (Senior Marketing Consultant) at...
10 May
Use business tools and do market analysis to develop your business!
Do you have an interesting product or unique...
05 May
Why hire a consultant for strategic planning?
Every successful organization, before getting down to its...
27 Apr
How to plan a company’s budget for 2021?
The economic impact of the COVID-19 pandemic in...
20 Apr
What is SWOT analysis, and how to conduct it properly?
Whether it concerns your personal life or your...
12 Apr
Online Customer Journey: How its evolution affects final purchase
Written by Olivia Rizzotto (Senior Marketing Consultant) at WBC...
09 Apr
29 Mar
How to become an entrepreneur? 7 tips
Many of us want to revolutionize the universe...
16 Mar
Prominent Social Media Marketing Trends in 2021
written by Joana Fabio, Junior Marketing Consultant at...
25 Feb
Why is it valuable to use the help of a consulting company during a crisis?
The time of a crisis is when people...
15 Feb
18 Jan
What is a marketing strategy, and how to create one?
Your main competitors are lowering the price of...
15 Jan
Companies that are succeeding during the COVID-19 pandemic
Written by Lukas Dauksas, Junior Marketing Consultant at...
11 Jan
04 Jan
B2B Lead Generation – Build an Effective Lead Generation System
Would you like to build a system...
28 Dec
3 cost optimization strategy for 2021
Short-term cost-cutting measures have helped companies survive the...
22 Dec
Why do companies decide to enter a foreign market? 6 reasons
International markets represent a great opportunity for firms....
15 Dec
The level of importance that marketing has reached during the pandemic
Written by Riccardo Petrachi, Marketing & Events Manager...
14 Dec
07 Dec
How to find the best business partner or investor?
Have you ever wondered how to find a...
30 Nov
What is competitive analysis, and how to write it?
There are plenty of tools that everyone who...
27 Nov
How to start a company in Poland? 7 tips
Let's face it: becoming an entrepreneur can be...
23 Nov
What is market analysis, and how to do it properly?
Running and expanding your business involves making meaningful and strategic decisions. To...
21 Nov
5 Fastest-Growing Industries in Poland in 2020
As indicated by various analyses, including among others...
16 Nov
How has consumers’ purchasing behaviour changed due to Covid-19 and how this will shape the future?
Written by Andreea Vilu, Marketing & Events Manager-in-Training...
09 Nov
Major industries in Poland – know Polish market!
The Polish market is currently under rapid growth...
26 Oct
19 Oct
06 Oct
Why should the company know the environment around itself?
The environment of the company is a sum...
21 Sep
Market research — how to choose the right direction?
If you ask yourself “Why should I do...
07 Sep