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conquest | 2021-12-20

What is BCG Matrix? It is a form of portfolio analysis, one of the most popular analytical tools used in product management and brand marketing. The Growth-share matrix was created in 1969 by Bruce Henderson — the founder of Boston Consulting Group. His idea occurred to be very successful — the method has been used […]

conquest | 2021-11-21

  What is a sales funnel? Also referred to as a marketing or conversion funnel, is a long-term marketing process, starting from getting to know a given brand/company/product to the sale’s final stage. The name is closely related to the construction of the funnel, at each stage narrowing the group of potential customers so that […]

conquest | 2021-10-25

In small business accounting, it is helpful to use profitability ratios to keep track of the financial situation of an enterprise. What is profitability ratio? Profitability is a parameter reflecting the efficiency of capital held by an entrepreneur and the effectiveness of asset management. Profitability ratios are also called profitability ratios or rates of return. […]

conquest | 2021-08-30

The definition of Private Equity (PE) is not clear for everyone. Usually, the term PE is used to describe all investments made in “private companies,” e.g., those that are not listed on the stock exchange and are not subject to special financial regulations of the stock market. On the other hand, the PE is the […]

conquest | 2021-08-23

  We do this to our businesses. We draft their strategies based on the well-known market patterns, wishing to get the same wonderful results as other companies. This is how the red oceans, exploiting already utilized on the market customer value, are created. Luckily, there is a way out of it. Popularized by two management […]

conquest | 2021-08-17

  What does the word dumping mean? It is an economic term used within the context of international trade to describe a method of eliminating competition or as others would say an unfair business strategy. Which definition is more appropriate?   Table of Contents: What is dumping? How this tactic looks step by step? Types […]

conquest | 2021-07-29

What is an Outsourced CFO? A traditional CFO (Chief Financial Officer) is responsible for managing the financial activities, risks, and planning for an entire organization. This includes analyzing the company’s financial strengths and weaknesses(check out what is SWOT analysis), following cash flow, ensuring that financial reports are accurate, and suggesting plans for improvement or correction. Nowadays, […]

conquest | 2021-07-19

How to do a strategic plan and why is it so important? A strategic plan is defined as a set of decisions about a company’s fundamental objectives, the direction of its development, and the resources and methods needed to achieve them. Strategic planning deals with decisions which consequences are long-term and difficult to reverse. How […]

conquest | 2021-07-13

What is the difference between SWOT and TOWS analysis? What is TOWS? TOWS Analysis is a variant of the classic business tool — SWOT Analysis, created by Heinz Weihrich. Find out what is SWOT. Both TOWS and SWOT have the same acronyms for Strengths, Weaknesses, Opportunities, and Threats, and in reverse order of the words. […]