Finding new business partners is one of the key factors in your B2B company growth. However, it is not a simple process. If you want to get new contracts, you have to know how to effectively approach this issue. Let’s have a look, how you can become a business partner for another company.
Understand the needs of other businesses
One of the most important differences between the B2B sector and the B2C is that B2B customers are not driven by emotions. They have to make responsible decisions when it comes to relations with other firms. Companies accurately calculate costs, potential profits, and alternative offers.
The key thing is to fully understand the needs of other potential business partners. Existing companies often have long-term contracts with suppliers so they will not easily give them up in a favor of a new unknown company. You have to show that you understand what the other business needs, and you can fulfill it more effectively and attractively than the competition. You should prepare a tailored offer containing all the information the other potential business partner will need to make a decision.
Take care of your business brand
Companies prefer to cooperate with businesses that are professional and have great experience and specialized know-how in providing high-quality products and services. You can communicate it by taking care of your company’s brand.
First and foremost, prepare a high-quality website. According to Thomasnet agency research, 73% of buyers surveyed said they pay attention to a supplier’s website when deciding to request information. You should put detailed information about your offer and current business partners. It will be great if a potential business partner could find references or opinions of your B2B contractors.
Secondly, you should take care of the Linkedin profile of your business. The profile should be an enhanced virtual business card. This social media channel is an excellent place to present your company’s expertise and activity.
Take part in industry events
Personal contact in real life can be much more effective and valuable than even 100 sent emails, especially when it comes to the B2B industry. The great opportunity to meet representatives of other businesses is attending industry events like meetups and fairs. Try to get to know as many people as possible and have an interesting conversation with them. But remember, do not impose yourself. You have to make a good impression on other people by presenting like a professional in your industry.
After such an event you have a better position to start conversations with new business partners. Moreover, there will be a possibility that someone from the last meetup will contact you first. Of course, when you are going to an industry event, remember about business cards!
Get help from a consulting company
If you want to become a business partner, a good idea is to get help from an external company. This is a particularly great solution when you want to get contractors abroad, on a new unknown market. Consulting companies often have specialized know-how and experience in the process of finding new proper business partners for their customers. Moreover, they often have their business partners network composed of representatives of many different industries and sectors. Therefore, taking advantage of the support of a consulting company such as ConQuest Consulting can be a great way to find valuable companies interested in a potential partnership.
It is not easy to become a new business partner, but now you know key things that can help you in getting new contracts. To sum up, professionalism, understanding the needs of the potential business partner, taking care of your firm’s brand, and building a personal network of representatives of other companies are some of them.